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When thinking about the fish frying industry, in terms of the core product to be sustainable, the fishery must be managed in a way that allows the target fish to be at a healthy enough level to naturally reproduce at a rate that allows fishing to continue indefinitely without exploiting resources.

What does the blue MSC label mean?

Wild, Traceable, sustainable: The blue fish label is only applied to wild fish or seafood from fisheries that have been certified to the MSC Fisheries Standard, a science – based set of requirements for sustainable fishing.